Business woman?

Although we advocate for equal rights between genders, fair salaries, and unbiased evaluation of skills, the reality is that at least once in her lifetime, a female entrepreneur will find herself needing to “prove more” — simply because she is a woman. And if she’s under 30, that pressure is even greater.

In both my own professional journey and that of the clients I’ve worked with, I’ve consistently observed a better start to a business conversation when the outfit not only conveyed professionalism but also reflected personality and industry relevance.

I began my entrepreneurial journey at the age of 25, launching the first concept store in Iași dedicated to Romanian designers — some of the most well-known at the time. That’s when I first encountered prejudice:

1. I was a woman.

2. I was “too young.”

When speaking over the phone, things flowed naturally — often, I was the one demanding more professionalism from others who failed to deliver on time. But in face-to-face meetings, I could often sense assumptions being made before I even said a word, simply because I looked like a child.

The truth is, I wasn’t even trying to dress differently than how I felt at that age. Still, looking back, there’s one thing I wish I had embraced sooner: the art of blending who I was — my age, my preferences, my essence — with the professional standards required in entrepreneurship.

We live in a society where, like it or not, we judge others — often subconsciously — based on visual cues. That “social gaze” appears even when we don’t mean for it to. So why leave the nonverbal message we send — primarily through our image — to chance, when we can shape it in our favor?

This becomes even more important when we are female entrepreneurs, leading teams, and constantly meeting with collaborators or potential partners.

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If you're ready to make a shift in your image — not just in how you dress, but in how you present yourself as a whole —

we are here to guide you.